Prompted by “Study: Patients Report Substituting Cannabis for Booze, Prescription Drugs”: http://www.thedailychronic.net/2015/47397/study-patients-report-substituting-cannabis-booze-prescription-drugs/
While sanctioned thuggery fueled by popularly unchallenged reason abuse sharply dirtily presses against public safety (while the mainstream media essentially refuses to journalistically ethically report that fact), people such as yours truly continues to appreciatively watch one of the greatest benefits of cannabis legality momentum.
When unhealthy stress hits hard, too often people hit hard alcoholic beverages as a stress management solution.
However, the risk of that alcohol hit usually easily involves disorientation, loss of inhibition, and brain cell death (not to mention the possibility of judicially allowable death by alcohol poisoning). In other words, alcohol is a terribly ugly “stress management tool” (one with a tendency towards destructive — if not inclusively horribly violent — behavior).
Cannabis (by contrast) is a powerful and beneficial stress management tool upon proper (i.e. fitting) use.
Cheese (Che at Leafly) is still the strain that I believe will bring cannabis strongly to the mainstream. While there are other positive strains (some even gorgeous — e.g. Blue Dream), Cheese brings a simple and mainly balanced (with a gently uplift) quality that literally anyone could likely embrace. In other words, many (if not most) people will not feel comfortable with a dream effect (or other fancy such), but will love the sensation of Cheese (especially in mildly vaporized form — one puff at roughly 370 to 400 degrees F).
With proper intake (including a healthy balance with sobriety), cannabis is powerfully flexible due to the enormous strain variety, so people will enjoy extending beyond Cheese to discover other fun and healthy ways to responsibly dampen neurological flow to protect mental parts (turning that sadly popular con into a righteous pro). They will find the strain(s) most fit for them.
Once A-type personalities discover that cannabis use is obviously superior to alcohol use in terms of survival and thrival, then all bets are off for preventing the mainstream flow of that psychedelic plant with respect to the only actually judicially recognized right (the one made by might).
People in poorer neighborhoods more prone to violence constantly (if not continuously) cycling against civility should learn the cannabis ropes and spread simple education on proper stress management use upon recognizing cannabis legality.
As more people replace alcohol (and other ugly drugs) with cannabis, a tendency towards sound reasoning will naturally flow into smarter decisions, so a smarter society (a cycle of civility).
While sanctioned thugs demonize cannabis as “dope” (while some of them apparently hypocritically can’t even pass their own drug tests — e.g. recent article about at least 16 DEA agents apparently failing such tests hypocritically without being fired in the land where thug rights brazenly widely and deeply trump nationally fundamental rights), the thankfully increasing public recognition of the terrible irony (drug prohibition addiction is the true drug epidemic adversely and taxpayer-expensively affecting millions of non-violent lives) continues to press the public towards understanding that ending Certain Drug Prohibition (i.e. treating non-rights-infringing abuse as a health issue, not a criminal one) offers the best hope (the truest anti-dope).
I’ve had some of the finest beers (they taste glorious), and that quality is appreciated in moderation, but the likely excessive effects of alcohol are never beautiful, but generally a recipe for disaster (too often publicly so).
If you have a successful alcohol brand and you want to stay professionally strong, you’re only wise upon leveraging that brand recognition to become prepared for the inevitable and preferably mature (for serious through fun) Cannabis (and ultimately Psychedelic) Renaissance.